Revista Internacional de Economia e Ciências de Gestão

The Role of Creativity and Innovation in Business Growth and Sustainability: An Ideal Model

Abstract

Chukwuemeka Nnadi

The Role of Creativity and Innovation on business growth and sustainability the study set out to accomplish the following objective which was to determine the role of creativity and innovation in entrepreneurial activity, business growth and sustainability. The study relied on current secondary data sourced from books, internet, journals unpublished materials. The study examined the contributions of successful global business entrepreneurs and industrial Revolution. The study made the following findings which were: that (1) Entrepreneurs set for themselves high apparently unachievable challenges. (2) Governments of market economies orient their policies and programmes towards fostering entrepreneurship. William-the-conqueror who developed the British common law legal system Based in these findings the following recommendations were made that (1) Entrepreneurs continue to technologically modernized the globe. (2) Establishment of a global sovereign authority for strict observance of the rule of law.