Revista Internacional de Economia e Ciências de Gestão

THE RELATIONSHIP BETWEEN INTERNET USAGE AND THE MARKETING OF TOURISM IN JORDAN

Abstract

Amer Al-Kassem and Ayman Bassam Nassuora

Since the Internet has been shown in recent literature to be a pervasive system in tourism it is important to understand its roles in more detail. The basis for this study regarding to the Internet is an important information source for participants in tourism and, as such, figures prominently in various tourism decision-making processes. Based on information systems acceptance literature, this study developed an integrated model to predict the relationship between internet usage and the marketing of tourism in Jordan. The results indicated that the attitudes toward behavior, subjective norm, perceived behavior control, internet usage are possible determinants of actual usage of e-tourism. This model hopefully provides a framework for future research, and will serve as a basis for our future survey and analysis of data.