Engenharia e Gestão Industrial

Supply Chain Management and its Tools used by McDonald’s in India

Abstract

Ajay Kumar Pagare, Ruby Kumari and Salman Elahi

McDonald’s is largest fast food chain in world, it is also known for its speed of operation. It is present in 118 countries with 36900 outlets. It is very crucial task to satisfy every customer where their expectation are very high, all they want is hygiene, taste, cleanliness, reliable price, fast delivery and many more. In India there is 250 eating outlets covering 40 cities and they add more outlets every time. McDonald’s entirely outsourced its service and managed quite long supply chain network in India. It uses various models like HUB and SPOKE model and different software like SAP SCM, RAMCO ERP with COBRA. The explanation will help to understand the flow of supply chain management and its tool in India.