Revista Internacional de Economia e Ciências de Gestão

Strategic Analysis and Strategic Planning for Commercial Banking (An Analysis based a Commercial Bank operating in Sri Lanka)

Abstract

Navaretnarajah Sanjeepan

This article has been consisted on the basis of an ample interpretation of banking sector strategic planning that, along with the instruments and techniques from which it stems, constitutes the essential condition to operate in competitive markets. The concept of planning is examined in its stages, its importance and the benefits for the banking sector in implementing scheduling. The strategic plan model proposed here for the banking sector is examined in detail through the steps towards implementing a plan leading to business improvement.