Empreendedorismo e Gestão Organizacional

Proposing Alternative Masters Degrees Models for Small Colleges/Schools of Business

Abstract

Keller GF

Over the past two decades, the number of institutions offering Masters of Business degrees has expanded to meet market demand. The sheer expansion has created what it would describe as a red ocean. As more small colleges/ schools of business enter the Masters Business degree marketplace, the inevitable decisions of how to attract customers and make a profit must be made; thus, the unconscious plunge into the Masters Business degree red ocean (look alike curricula and price sensitive tuition) is made. Must small colleges/schools of business that compete in a red ocean accept the predictable mediocre return on their investment/energy? This paper offers alternative Masters in business models for small colleges/schools of business. Alternate specialized business accreditation pathways, eight foundation principles and seven distinctive curricula are proposed to renew and create a fresh competitive advantage for small business college/schools. The end state is freedom from the Masters Business degrees red ocean.