Revista Internacional de Economia e Ciências de Gestão

Marketing Strategies of Chabahar Port to Access Central Asia and Afghanistan Markets through Rail, Road, Sea and Air Transportation Facilities

Abstract

Mohammad Saeid Arbabi, Hossein Vazifehdoust, Karim Hamdi and Vahid Reza Mirabi

The Chabahar port is set to become a trading hub that will benefit not only Iran but also several other countries and regions like India, Afghanistan, Central Asia, Gulf, Commonwealth Independent States and Europe. The Chabahar Agreement signed by India, Iran and Afghanistan is an important step that has contributed to the port’s development. The development of the Chabahar Free Trade Industrial Zone will also support the growth of the region and aid it in becoming a trade hub. The port’s connectivity via road, railways and air as part of the International North South Transport Corridor opens a completely new route for trade and opens other markets to landlocked countries like Afghanistan and Central Asian countries. It also reduces the time and cost of transportation from Europe drastically. The development of the Chabahar port is being monitored by the world not only for its economic benefits but also for its political significance due to involvement of several countries. The future growth of the region is dependent on the success of these initiatives and the investment it garners from other countries. This paper studies the marketing strategies to link Chabahar port via sea, road, rail and air and the market potential that Chabahar offers to associated countries.