Revista Internacional de Economia e Ciências de Gestão

Critical analysis of proposed Digital Media Ethics Code and Governance with reference to Data Protection Bill

Abstract

Tanya Arya*

The paper critically examines the digital media and governance codes of ethics in light of the data protection bill 2019.

This research focuses on the government of India's recent proposal of personal data protection bill (yet to be drafted as law) and the information technology (intermediary guidelines and digital media ethics code) rules, 2021 (amendment to information technology act, 2000 and information technology (intermediaries’ guidelines) rules, 2011).

The emergence of digital media platforms has visibly delegated power to users, who can now engage with a mass audience and exert degrees of influence over democratic processes and governance practices. However, people are now having a dilemma about technological advancement and digitization due to increased concerns about personal data breach, its protection, and privacy policy. There is less credibility over the source of information been published on digital media?

In order to protect the right to privacy and to maintain authenticity, it is necessary to comprehend the concept of a digital media ethics code and intermediary norms. As a result, this paper will explore the perspectives on the frameworks put in place by the government in order to maintain due diligence over digital media platforms.