Revista Internacional de Economia e Ciências de Gestão

Business and Marketing Ethics and Deontology: Ethical Dilemmas and Moral Strategic Decisions

Abstract

Velentzas John, Broni Georgia, Kartalis Nick, Lazaridis Vassilios, Kyriakoulis George and Avramopoulos Eleytherios

Ethics is the branch of study that deals with what is good of action for humans. Ethics is a requirement for human life. Business Ethics and CSR refer to an individual's moral judgments about right and wrong. Decisions taken in an organization can be taken by individuals or groups (corporations), but everyone has to be influenced by culture. The decision to behave ethically is a moral. Everyone must decide how to act. Ethical decision-making can helpfully be thought of as a matter of marketing tactic/strategy. Marketing Ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Marketing Ethics refer to making marketing decisions that are morally/ethically right. Marketing Ethics is strategic consideration in organizational decisions.