Pesquisas e Relatórios em Ciências Médicas

A Systematic Literature Review of Consumer or Patient Determinants of Hospital Brand Equity

Abstract

Warsewicz Hanna*

The goal of this study was to look at the consumer and patient determinants of Hospital Brand Equity (HBE) using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) statement. Scopus, Web of Sciences, PubMed, Google Scholar, Ebsco, and Elsevier databases were searched. Between 15 February and 5 March 2022, a search for studies published up to January 2022 was conducted. As inclusion criteria, article type, peer-reviewed papers, and studies based on empirical research were used. Non-English papers, dissertations, short reports, works in progress, conference publications, and book chapters were not accepted. As a result, a total of 32 studies were chosen for analysis. Three research questions on the main determinants of HBE, brand related factors, and specific factors were developed.