Revista de Negócios e Economia

The Problem of Questionable Marketing Outputs

Abstract

Philip Kotler

The paper mainly raises some important questions about marketing and its role in society. The great thing about American capitalism and freedom is that our economy produces a very large variety of products and services. Our stores are well-stocked with food, appliances, furniture, electronics and everything you can imagine or wish for. We don’t have laws stopping any products from being made, as long as they don’t poison people, or pose a health or safety problem. This sounds like good news.