Jornal de Comunicação de Massa e Jornalismo

The Impact of Indian Dramas on Language and Dressing of Females

Abstract

Arshad Ali, Ammarah Khalid and Syed Ali Hassan

This study investigates the “Impact of Indian dramas on language and dressing of females of village Sehowal district Sialkot” through survey using a questionnaire as a tool of data collection. It targeted 100 women aged 16- 30 years and viewing cable television for a minimum two years. The study recorded the respondent’s consumption patterns, level of viewing, preferred channels, favorite watching time, and control over remote. It checked the above factors with the age group and marital status with demographic characteristics of the respondents. Results show that Indian media trying to cultivate their culture in our society, females even in the village area like Indian dresses and use Hindi words Intentionally or unintentionally but there is the slight changes occur in Interaction pattern.