Revisão do Jornal Árabe de Negócios e Gestão

The Effect of Geographical Factors on Absorbing Foreign Investment with an Emphasis on Health Tourism (Case Study: Spa in Damavand)

Abstract

Fakhari Saeedeh, Ali Khademi A, Reza Ghasem Ali M and Alamshenas AA

The objective of this article is to examine the effect of geographical factors on absorbing foreign investment with an emphasis on health tourism. Spa is one of an impressive creation and used for disease treatment. Moreover, it is so important to absorb forging investment and health tourism. More specifically; it will be considered to submit some effect of geographical factors on absorbing foreign investment and introducing tourism potential of health. Some criteria should be considered and evaluated like the numbers of health tourist, income rate, employ rates, services, facilities and amenities for spa. So the researchers chose Damavand because of geomorphological situation, economical condition and abundant spas. In order to evaluate these spas. The researchers chose VIKOR model criteria. This study is quantitative and collected the data from local participates in those areas. The findings of this study indicate ALLA spa achieved the highest ranking among the other streams and also is known as the best spa for investment and health tourism. Damavand can be as international poles for treatment because it has heat spas, the quality of spas and natural geography and its view. So, the official of Iran government should pay attention to these areas.