Jornal de Comunicação de Massa e Jornalismo

Impact of Native Advertising on Journalism Ethics

Abstract

Quadros Gon

Native advertising has become a ubiquitous presence in contemporary journalism, blurring the lines between editorial content and paid advertisements. This manuscript explores the impact of native advertising on journalism ethics, analyzing the ethical challenges it poses to journalistic integrity, credibility, and transparency. Through a comprehensive review of scholarly literature, case studies, and industry practices, this paper examines how native advertising influences news production, audience perception, and media economics. It also discusses the ethical considerations journalists face when navigating the complexities of sponsored content, disclosure practices, and maintaining public trust. By critically evaluating these issues, this manuscript aims to provide insights into the evolving landscape of journalism ethics in the era of native advertising.