Revisão do Jornal Árabe de Negócios e Gestão

Globalization and Implications on Arab Markets: A Survey of Travel Industry Executives

Abstract

JMS Munoz and M Pettus 

 This research identifies the evolution of contemporary global business practices, scope and pace of international expansion, and technological competencies that are taking place in emerging markets such as Arab nations. Within this changing landscape, new organizational approaches are prerequisites for successfully entering emerging markets. Utilizing the concepts of Thomas L. Friedman along with Greenberg and Barron and Michael Porter’s determinates of international competitiveness, this study identifies strategic factors which can be used to examine the determinates of international competitiveness of Arab nations.