Revisão do Jornal Árabe de Negócios e Gestão

Digital Platforms′ Business Models for the Sharing Economy: An Intensive Case Study Approach for Boarding Pets

Abstract

Yu-Me Wang

The sharing economy, which is regarded as a role model for the new economy, has allowed idle resources to be employed once more. The extent of the sharing economy has been enlarged through the use of digital platforms thanks to advancements in network technology. To the best of our knowledge, no research have looked into a pet boarding platform for the sharing economy in the literature. The digital pet boarding platform offered by Rover.com, which has the largest market share in the globe, was chosen as the research subject for an in-depth case study in this study's burgeoning pet care sector. We employed case information, industry profile analysis, and papers and journals as our three types of secondary data analysis.