Revisão do Jornal Árabe de Negócios e Gestão

Analysis of Consumer Reviews for Online Purchases on Social Media Using 4A Framework

Abstract

Riktesh Srivastava and Rajita Srivastava

Consumers are growing relying on online product reviews to make purchase choices. Although reviews are provided directly on e-commerce websites, for higher quality reviews, people are accessing vast resources like Twitter. Social media might be a wonderful resource for checking for product reviews since consumers write about their newest purchases on social media. However, it is hard to hunt for evaluations on social media and combine them. For in-store purchases, seeking up reviews gets tricky since there are relatively few reviews for in-store items. Consumers need to browse many websites while standing in front of the goods to receive reviews and synthesize all the information themselves to make a choice. The suggested 4A framework pulls up reviews across four distinct social media networks, consolidates them, and shows the findings. The flexibility in the suggested framework our findings demonstrate that social media reviews are beneficial in making purchase choices. Although the suggested framework has yet to be adopted by businesses, the findings are fairly favorable and will undoubtedly boost the adoption of social media by enterprises for engagement with consumers.