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Jornal de Comunicação de Massa e Jornalismo

Advertising and Public Relations: Challenges and Implications

Abstract

Nurbek Achilov

The paper overviews theories and present challenging issues of advertising and public relations and their implications in the context of classified components and factors. It is important to evaluate these two subjects on similarities and differences, and their challenges and implications from positive and negative points. It helps to outline key ideas and perspectives for further studies of topics

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