Revista de Negócios e Economia

A Corporation is looking after Multinationals. Are they Attractive for their Skills or Just a Means of Reducing Transaction Costs?

Abstract

Jose G Vargas-Hernández and Luis E González-Armenta

The present paper aims to explain the strategies that follow the Multinational enterprises to entry new markets of Emerging economies exposing an analysis of a corporation in the Mexican clothing industry. De deployment of this article is by seven parts. The first one is an introduction; the second explains the importance of the selected topic. The methodological choice is mentioned in the third part. There is a literature review. The fifth part is a short description of the enterprise of analysis and after that there is a theory explanation of the situation of this corporation analyzed. Finally the conclusions are exposed.